Context
During this phase, the e-commerce account was scaled using a state-based campaign structure across the United States.
Key conditions: - 🇺🇸 United States only - 100% cold audiences - English-language ads and funnel - Optimization focused on Purchase - Bid strategy: Highest Volume.
This approach allowed controlled scaling while maintaining predictable CPA across different states.
Key conditions: - 🇺🇸 United States only - 100% cold audiences - English-language ads and funnel - Optimization focused on Purchase - Bid strategy: Highest Volume.
This approach allowed controlled scaling while maintaining predictable CPA across different states.
Results Overview
Total ad spend: $9,828.52
Purchases: 410
Tracked revenue: $23,528.14
Average CPA: ~$23.97
ROAS: ~2.39
Delivery metrics: - Impressions: 317,511 - Reach: 64,666
All conversions were generated exclusively from cold US audiences, without buyer retargeting or owned data.
Purchases: 410
Tracked revenue: $23,528.14
Average CPA: ~$23.97
ROAS: ~2.39
Delivery metrics: - Impressions: 317,511 - Reach: 64,666
All conversions were generated exclusively from cold US audiences, without buyer retargeting or owned data.
Campaign Highlights
- Gum Products — State-Level Purchase Campaign
- Purchases: 156
- CPA: $17.26
- Spend: $2,692.98
- Revenue: $8,947.32
- ROAS: ~3.32
- All Products — All States
- Purchases: 155
- CPA: $22.31
- Spend: $3,457.98
- Revenue: $8,937.73
- ROAS: ~2.58
- Gum Products — BFCM Window
- Purchases: 38
- CPA: $18.32
- Spend: $696.28
- Revenue: $2,269.21
- ROAS: ~3.26
- Gum Bundles — States
- Purchases: 22
- CPA: $55.46
- Spend: $1,220.08
- Revenue: $1,211.50
Structural Insight
- State-level campaign separation helped:
- Identify high-performing regions faster
- Allocate budget toward states with higher purchase intent
- Maintain efficiency during scaling
- Cold Purchase-optimized campaigns consistently outperformed cart-based campaigns.
Key Takeaway
This phase confirms that cold traffic on the US market can be scaled profitably, even with regional segmentation, when campaign structure and optimization are aligned with purchase intent.
In under 2 months, this state-based cold traffic setup generated 410 purchases with an average CPA
below $24, delivering predictable performance across the United States.
2No warm traffic. No buyer retargeting. Pure cold acquisition.
below $24, delivering predictable performance across the United States.
2No warm traffic. No buyer retargeting. Pure cold acquisition.
Bottom Line
