1. Context: starting from zero (almost)
Kratom World came to us with a clean slate - no meaningful email revenue, no automated flows, and no campaign structure. Their email system had been technically set up, but not commercially activated.
Our objective was simple:
Create a high-leverage, automated email system that could start delivering measurable revenue - quickly - without requiring the client to manually send a single campaign.
There was no pressure to build something fancy. Just something that works, scales, and pays for itself fast.
Our objective was simple:
Create a high-leverage, automated email system that could start delivering measurable revenue - quickly - without requiring the client to manually send a single campaign.
There was no pressure to build something fancy. Just something that works, scales, and pays for itself fast.
2. The setup: 3 flows, zero campaigns
No live campaigns were used during this period.
100% of revenue was generated through automated flows.
100% of revenue was generated through automated flows.
We deployed three core flows - no frills, no extras - just what a DTC brand absolutely needs:
3. Performance: the results after 3 weeks
Total Revenue Attributed to Email:
13,024,593.50 HUF (~€33,900)
Email Share of Total Store Revenue:
24.95% — nearly one-fourth of the business was now coming from email flows alone.
Email Revenue per Recipient (Overall):
1,151.52 HUF
And this happened with just 3 flows. No one on the client’s side had to click “Send” once.
13,024,593.50 HUF (~€33,900)
Email Share of Total Store Revenue:
24.95% — nearly one-fourth of the business was now coming from email flows alone.
Email Revenue per Recipient (Overall):
1,151.52 HUF
And this happened with just 3 flows. No one on the client’s side had to click “Send” once.
4. Engagement quality & deliverability
The engagement was strong. But we were slightly above acceptable bounce and unsubscribe rates — a clear signal that the list needs regular cleaning and a sunset flow, which we proposed right after launch.
Let’s talk about email health. Because without deliverability, you’re dead in the water.
Klaviyo’s Deliverability Score: 80/100 (Good)
Klaviyo’s Deliverability Score: 80/100 (Good)
5. Flow-level engagement breakdown
Each of the flows performed as expected — or better.
Open and click rates were well above industry benchmarks, showing that the email content and timing resonated.
Higher unsubscribe and bounce rates are not abnormal at launch — especially when email infrastructure is being activated for the first time. It’s the cost of waking up a dormant list. But it needs to be addressed fast.
Open and click rates were well above industry benchmarks, showing that the email content and timing resonated.
Higher unsubscribe and bounce rates are not abnormal at launch — especially when email infrastructure is being activated for the first time. It’s the cost of waking up a dormant list. But it needs to be addressed fast.
6. Lead generation: high-converting popup at the top of the funnel
To support this backend system, we activated a single lead magnet: a simple first-order coupon pop-up.
This is not a typo. A 10% submission rate, with 2,900 leads converting into over 11M HUF in revenue, speaks volumes. In some cases, a pop-up like this performs better than paid lead ads.
We didn’t overthink it. We just executed cleanly, with one clear offer and a form that didn’t get in its own way.
This is not a typo. A 10% submission rate, with 2,900 leads converting into over 11M HUF in revenue, speaks volumes. In some cases, a pop-up like this performs better than paid lead ads.
We didn’t overthink it. We just executed cleanly, with one clear offer and a form that didn’t get in its own way.
7. Business impact: the bigger picture
From the Klaviyo dashboard (June 1–12):
Revenue: 22.9M HUF
Attributed to Email: 9M HUF
→ That’s 39.29% attributed revenue in just the first 12 days.
Total email-sourced revenue from May 24 to June 23:
13M HUF out of 52M total → 25% of total revenue driven by flows
The system was activated and profitable within the first week.
It kept working 24/7. No fatigue. No burnout. No extra hours.
Revenue: 22.9M HUF
Attributed to Email: 9M HUF
→ That’s 39.29% attributed revenue in just the first 12 days.
Total email-sourced revenue from May 24 to June 23:
13M HUF out of 52M total → 25% of total revenue driven by flows
The system was activated and profitable within the first week.
It kept working 24/7. No fatigue. No burnout. No extra hours.
8. What this proves
- You don’t need campaigns to make money from email. Most e-commerce brands overvalue broadcasts and undervalue automation.
- If you build the right 3 flows, they will carry your backend. No hacks, no fluff — just clean logic tied to natural customer behavior.
- Lead capture is a multiplier — but only if you monetize instantly. That’s what the Welcome Flow did. People signed up, got a first-purchase incentive, and bought.
9. Next steps (already in progress)
- Launching Sunset Flow to clean inactive segments
- Adding monthly promo campaigns to re-activate mid-funnel audiences
- Expanding segmentation using RFM, behavior, and loyalty signals
- Testing new Welcome Flow variants for submit rate optimization
We didn’t reinvent the wheel.
We built the wheel right — then set it rolling.
And in just three weeks, without a single campaign, we turned a silent channel into a quarter of the business.
That’s not luck. That’s what happens when you focus on structure, not hype.
We built the wheel right — then set it rolling.
And in just three weeks, without a single campaign, we turned a silent channel into a quarter of the business.
That’s not luck. That’s what happens when you focus on structure, not hype.
Final Words
