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How we brought Rollz's turnover to €71,000: our step-by-step approach
Case: Rollz
Let me tell you a story of bold decisions, relentless execution, and turning challenges into triumphs. It’s a story of growth – not the slow, gradual kind, but the kind that’s built on deliberate actions, laser-sharp focus, and a drive to win.
We started with humble beginnings – a few clicks here, a conversion there. But step by step, we transformed an ordinary online store into a revenue-generating powerhouse, achieving €71K in total sales, skyrocketing our conversion rate by 144%, and turning a small audience into a loyal customer base.
This wasn’t luck. It was strategy. And here’s how we did it.
We started with humble beginnings – a few clicks here, a conversion there. But step by step, we transformed an ordinary online store into a revenue-generating powerhouse, achieving €71K in total sales, skyrocketing our conversion rate by 144%, and turning a small audience into a loyal customer base.
This wasn’t luck. It was strategy. And here’s how we did it.
Phase 1: the foundation
of growth (early November 2024)
of growth (early November 2024)
Every great journey begins with a solid foundation. In early November 2024, we were staring at modest numbers:
We knew that to scale, we had to optimize the basics. The funnel was our battlefield, and we analyzed every weak spot:
- Total sales: Barely touching €179.
- Sessions: Just over 1,000 per week.
- Conversion rate: A faint 1.3%.
We knew that to scale, we had to optimize the basics. The funnel was our battlefield, and we analyzed every weak spot:
- The Checkout Process: Simplified to reduce friction.
- Mobile Optimization: We saw the future – 80% of traffic was mobile, so we doubled down on speed, design, and user experience.
- Product Pages: Improved descriptions, added trust badges, and ensured images captured attention.
Phase 2: bringing in the big guns (mid-November 2024)
With the foundation laid, it was time to fire up the engines: advertising. This is where the transformation began.
Metrics before the ad blitz:
Actions taken:
1. High-Impact Facebook and Instagram Campaigns:
We launched Advantage+ campaigns targeting laser-specific audiences.
Campaigns like MT - Kosik Advantage+ Kampan and MT - Nakup began driving traffic and revenue.
2. Social Proof:
Showcasing bestsellers like Montgomery Benz THC-A Blüten (€11,600) and user testimonials gave customers the confidence to buy.
The results? The first surge in sales. By late November, we had hit €15,000 in revenue, with our conversion rate climbing to 2.5%.
Metrics before the ad blitz:
- Sessions: 5,000 per week.
- Conversion rate: 1.7%.
- Ad Spend: A cautious €1,000.
Actions taken:
1. High-Impact Facebook and Instagram Campaigns:
We launched Advantage+ campaigns targeting laser-specific audiences.
Campaigns like MT - Kosik Advantage+ Kampan and MT - Nakup began driving traffic and revenue.
2. Social Proof:
Showcasing bestsellers like Montgomery Benz THC-A Blüten (€11,600) and user testimonials gave customers the confidence to buy.
The results? The first surge in sales. By late November, we had hit €15,000 in revenue, with our conversion rate climbing to 2.5%.
Meta ads statistics
1 - Meta DE
2 - Meta CZ/SK
2 - Meta CZ/SK
Phase 3: momentum into December (late November to early December 2024)
As momentum built, we shifted gears. This phase wasn’t about experimenting – it was about scaling what worked.
Metrics at this stage:
What we did:
1. Scaling Winning Campaigns:
Metrics at this stage:
- Sales: Peaked at €50,000 by mid-December.
- Average Order Value (AOV): Increased to €53.56.
- Returning Customer Rate: Rose to 11.01%, showing we weren’t just attracting buyers – we were building loyalty.
What we did:
1. Scaling Winning Campaigns:
- The best campaigns were given more budget.
- MT - Kosik Advantage+ Kampan achieved a 9x ROAS, with €26,115.52 generated from just €2,816.57 in ad spend.
- Retargeting ads focused on unfinished purchases.
- Conversion rates for retargeted sessions hit a staggering 13.67%.
- Focused campaigns on high-performing locations like Berlin, Hamburg, and Munich, generating 2.9K, 1.9K, and 1.4K sessions, respectively.
Phase 4: the holiday blitz (mid-December to early January 2025)
December was our battlefield. With holiday spending on the rise, we went all-in.
Metrics during the blitz:
1. Holiday-Exclusive Offers:
Metrics during the blitz:
- Total sales: Breached the €70K mark.
- Sessions: Climbed to over 36,000.
- Conversion Rate: Peaked at 3.17%, up by 144%.
1. Holiday-Exclusive Offers:
- Limited-time bundles, discounts, and “last-minute gift” ads drove urgency.
- Campaigns leveraged the holiday spirit to drive €30.1K in sales from Facebook and €17.2K from Instagram.
- From product discovery to checkout, we ensured a seamless customer experience.
Google ads statistics
1 - Google DE
2 - Google CZ/SK
2 - Google CZ/SK
The final numbers: results we’re proud of
By early January 2025, the results were undeniable.
- Total Sales: €71,000 (+6.8%).
- Gross Revenue: €73,197.
- Orders Fulfilled: 1,326 (+7.3%).
- Returning Customer Rate: 11.01% (+87%).
- Conversion Rate: 3.17% (+144%).
- Top Campaign: MT - Kosik Advantage+ Kampan, generating €26,115.52 from €2,816.57 in ad spend.
What we learned: the blueprint for success
- Optimize the Funnel: Every step matters, from the first click to the final checkout.
- Scale What Works: Successful campaigns deserve the lion’s share of your budget.
- Leverage Data: Our insights into mobile traffic, geographic performance, and social referrers shaped every decision.
- Retarget Relentlessly: The cart abandoners became our most valuable customers.
- Consistency Wins: From November to January, our strategy remained focused: test, optimize, scale.
The road ahead: €100K and beyond
1 - Shopify statistics DE
2 - Shopify statistics CZ/SK
2 - Shopify statistics CZ/SK
This is more than a success story – it’s a roadmap. We didn’t just reach €71K in sales. We created a system, a repeatable process that will drive future growth. As we look forward, the next target is clear: €100K+. The foundation is strong, the team is ready, and the vision is bigger than ever.
This isn’t the end – it’s just the beginning of something extraordinary.
This isn’t the end – it’s just the beginning of something extraordinary.
