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Budget overview & key metrics

Case: Author

Together with the client, we developed a special funnel to warm up users who are not familiar with the work of the author, which allowed to attract people who do not even like to read and they were not interested in the topic described in the book.
We can't tell you much more, but we will say that the funnel was based on storytelling.

All we then had to do was add some traffic.

The client wants to launch his own sales channel through social networks, google and other traffic sources. Because if you sell through marketplaces, they take more than 50% of the cost of the product as a commission.

Note

We usually have more than 650 active ads that are all connected in one way or another.

Result

Thanks to the developed funnel, we were able to get more than 1,250,000€ in sales. The exact number of sales so far(12.6) is 36,617. We continue to work with the client, in the coming months there will be a new book, it will allow us to work with even larger budgets, increase sales and improve our funnel. The main channels for advertising: FB/IG and Google One very big benefit is that through advertising, we've built up a very large audience of followers on Instagram and Facebook, which helps make big on sales at the start of new products.

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