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Budget more than 50,000€/month
Total sales of more than 1,250,000€
More than 36,500 sales

Author / NDA

Task

The client wants to launch his own sales channel through social networks, google and other traffic sources.
Because if you sell through marketplaces, they take more than 50% of the cost of the product as a commission.

Solution

Together with the client, we developed a special funnel to warm up users who are not familiar with the work of the author, which allowed to attract people who do not even like to read and they were not interested in the topic described in the book.
We can't tell you much more, but we will say that the funnel was based on storytelling.

All we then had to do was add some traffic.

Ads account in Czech Crowns, 1€ = 23.5czk
Total spent - 372,448€
Conversion value - 1,262,586€

Note

We usually have more than 650 active ads that are all connected in one way or another.

One of the Google Ads accounts

Ads account in Czech Crowns, 1€ = 23.5czk
Total spent - 7,751€
Conversion value - 17,591€

Result

Thanks to the developed funnel, we were able to get more than 1,250,000€ in sales.
The exact number of sales so far(12.6) is 36,617
We continue to work with the client, in the coming months there will be a new book, it will allow us to work with even larger budgets, increase sales and improve our funnel.
The main channels for advertising: FB/IG and Google

One very big benefit is that through advertising, we've built up a very large audience of followers on Instagram and Facebook, which helps make big on sales at the start of new products.

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